British Columbia-based Boston Pizza's 20th annual heart-shaped pizza fundraiser, held in conjunction with Valentine's Day in February, raised more than $614,000 for the Boston Pizza Foundation.
This is the most money raised in the history of the event.
The Boston Pizza Foundation raises funds for a variety of local, regional and national charities, including the Heart & Stroke Foundation of Canada, Kids Help Phone and Juvenile Diabetes Research Foundation. Since 1993, the Boston Pizza Valentine's Day program has raised more than $4.6 million.
"We are grateful to all of our guests across the country who were hungry to make a difference by enjoying thousands of heart-shaped pizzas in support of the Boston Pizza Foundation," said Cheryl Treliving, executive director of the Boston Pizza Foundation.
On February 14, $1 from the sale of every heart-shaped pizza sold at Boston Pizza's 345 locations across Canada was donated to the Boston Pizza Foundation. Guests could also share special Valentine's Day messages with loved ones throughout January and February by purchasing red paper hearts for $2, with all proceeds going directly to the foundation.
Read more about cause marketing.