Getlowfees.com

The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform restaurant operators on all available marketing channels. The partnership’s focus will be on a major research project to study restaurant marketing efforts and consumer attitudes.

“We’re excited to be working with LivingSocial to better understand how restaurant operators can market themselves locally and nationwide,” said James Balda, the NRA's chief marketing and communications officer. “Restaurant industry sales are expected to reach $632 billion in 2012, underscoring the industry's importance as a driver of national economic recovery and solid employment growth. To continue to grow sales and create jobs, restaurant operators must closely follow consumer trends and leverage that knowledge to meet guest expectations.”

As part of the research effort, LivingSocial has provided an unrestricted grant for the National Restaurant Association to conduct a study examining the effectiveness of a wide array of marketing channels for the restaurant industry. Insights gained from the survey will be used to create resources NRA members can leverage when selecting the best marketing approach to help strengthen their business.

“Restaurants make up a large portion of LivingSocial’s merchant base and our mission is to help them attract and retain valuable new customers,” said Mandy Cole, senior vice president of sales at LivingSocial. “We couldn’t be happier to work with the National Restaurant Association, and we look forward to applying the information shared through this relationship to better serve our merchants.”

Results of the joint research on restaurant marketing will be released at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago, Ill., May 5-8.

Read more about online, mobile and social marketing trends.   

Related Content

User Comments – Give us your opinion!
Products & Services

Meatballs

http://global.networldalliance.com/new/images/products/6789.png

6789/Meatballs

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Cured Meats

http://global.networldalliance.com/new/images/products/6791.png

6791/Cured-Meats

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.