The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform restaurant operators on all available marketing channels. The partnership’s focus will be on a major research project to study restaurant marketing efforts and consumer attitudes.

“We’re excited to be working with LivingSocial to better understand how restaurant operators can market themselves locally and nationwide,” said James Balda, the NRA's chief marketing and communications officer. “Restaurant industry sales are expected to reach $632 billion in 2012, underscoring the industry's importance as a driver of national economic recovery and solid employment growth. To continue to grow sales and create jobs, restaurant operators must closely follow consumer trends and leverage that knowledge to meet guest expectations.”

As part of the research effort, LivingSocial has provided an unrestricted grant for the National Restaurant Association to conduct a study examining the effectiveness of a wide array of marketing channels for the restaurant industry. Insights gained from the survey will be used to create resources NRA members can leverage when selecting the best marketing approach to help strengthen their business.

“Restaurants make up a large portion of LivingSocial’s merchant base and our mission is to help them attract and retain valuable new customers,” said Mandy Cole, senior vice president of sales at LivingSocial. “We couldn’t be happier to work with the National Restaurant Association, and we look forward to applying the information shared through this relationship to better serve our merchants.”

Results of the joint research on restaurant marketing will be released at the 2012 National Restaurant Association Restaurant, Hotel-Motel Show in Chicago, Ill., May 5-8.

Read more about online, mobile and social marketing trends.   

Related Content

User Comments – Give us your opinion!
Products & Services

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

AquaCafe

http://global.networldalliance.com/new/images/products/6965.png

6965/AquaCafe

PCI Compliance Managed Network Services

http://global.networldalliance.com/new/images/products/4123.png

4123/PCI-Compliance-Managed-Network-Services

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.