• Digital Signage Today publishes guide to digital signage ROI

Digital signage ROILOUISVILLE, KY. — Digital Signage Today, the daily news and information portal devoted to the digital signage industry, has just published the 2012 edition of its report "Digital Signage ROI: Finding the return on investment for digital signage."

The 52-page report includes 20 detailed cost/benefit analyses for various retail segments, using the latest revenue data from the U.S. Census Bureau. In each of the 20 business case studies, readers are given detailed numbers about assumptions made — number of screens, maintenance and personnel costs, advertising income, print reduction, content loop and dwell time, etc. — and shown annualized ROI numbers, including number of months/years until break-even.

"Return on investment is one of the most important factors in a growing industry like digital signage," said Christopher Hall, editor of Digital Signage Today. "Companies aren't very likely to make an investment in technology unless they can feel confident that it will deliver a return, either monetary or otherwise, that justifies the expense. Our hope is that this report will help digital signage companies convince potential deployers that digital signage can and will provide that ROI."

The report is priced at $497 and is available immediately.

Related Content

User Comments – Give us your opinion!
Products & Services

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Features

http://global.networldalliance.com/new/images/products/4541.png

4541/Features

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Digital Menu Boards

http://global.networldalliance.com/new/images/products/6681.png

6681/Digital-Menu-Boards

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.