While big pizza chains have been progressive in launching mobile and online ordering apps, the Red Tomato Pizza in Dubai has made things even more convenient. With one quick touch of their pizza box-shaped VIP Fridge Magnet, guests' favorite pizza order will be communicated to the business and delivery will be set into motion.

According to Mashable, the magnet communicates to the business through a Bluetooth connection on a smartphone. Once pressed, Red Tomato Pizza sends a confirmation text and then delivers a pizza.

Customers can change their pizza selections at any time online.

The technology was created by the Dubai-based wood-fired pizza restaurant.

Chip Chick, a technology and gadgets blog, has called the magnet the "most important pizza innovation of the century."

"It can't be stressed how huge of a deal this is for delivery junkies. Sure, some people like variety, but I'm betting more people than would cop to it usually just stick to their old favorites. Being able to do that by pressing a button on the fridge? The only problem would be the weight gain. I think that's best lamented over a slice of pepperoni and cheese," the blog wrote.

Red Tomato Pizza has released two videos on YouTube, including this one about how the process works:

Read more about systems and technology.

Related Content

User Comments – Give us your opinion!
Products & Services

Social Security Number (SSN) Verification


Restaurant technology news, trends & best practices


Custom Digital Signage Templates




Get more from your restaurant POS with online videos and tutorials


HAND-PINCHED STYLE® Sausage and Beef Toppings


Mobile Ordering


PeopleMatter HIRE™


Can you prove your restaurant POS is PCI-compliant?


Business Performance Management


Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.