California Brand Development has opened a new Pizza Patron on Bellevue Road in Atwater, Calif. This continues the partners' development of the I-99 corridor with plans for 20 store openings within 48 months.

"We are excited to be here and look forward to introducing the brand and its amazing food and unbeatable prices to the community," said Dave Early, a partner with California Brand Development. "Our promise is 'Mas Pizza. Menos Dinero.' and we keep that real every day."

The Atwater store will feature fountain service and will be market testing the company's new 'La Lonchera' pizza by the slice program.

Some of the menu items the new store will feature include large lista (ready, no waiting) pepperoni pizzas for $4.99 every day, QuesoStix, Fiesta Wings, Patron Dips and large specialty pizzas such as the 'La Toluquena' (pepperoni, ham & chorizo) starting at $6.99.

"Atwater's population is 47.1 percent Hispanic, a Latino majority, and a perfect fit for our brand. We feel honored for the privilege to expand into this area and the opportunity to serve the community," said Andrew Gamm, brand director for Pizza Patron.

Pizza Patron is headquartered in Dallas with 102 locations in seven states and more than 80 under development.

Read more about franchising and growth.

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