Ontario-based Topper's Pizza has teamed up with the SickKids Foundation as part of the company's corporate social responsibility program.

"As a family-run business with strong family values, it makes perfect sense to support a charitable organization that does so much for so many families across our province, Canada and around the world," said Keith Toppazzini, president and COO of parent company Topper's Franchise Company Inc.

SickKids helped more than 100,000 Ontario-based patients in 2010.

The partnership with SickKids Foundation will include in-store donations, special promotions and corporate matching. Funds raised through year-long in-store donations will be directed toward AboutKidsHealth, a family education resource that delivers health content for paediatric patients and their families across Canada. Special, one-time-only campaigns will support the Foundation's Possibilities Fund which supports the highest priority needs at The Hospital for Sick Children (SickKids) in Toronto, such as training doctors, providing ground-breaking technology and investing in ongoing research.

Read more about cause marketing.

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