Let's Pizza vending machine ready for U.S. debut

Let's Pizza, a vending machine that creates pizzas from scratch in 2.5 minutes, is about to plant a flag in U.S. soil. The machine was created by Italian Claudio Torghel and is distributed by A1 Concepts, based out of The Netherlands.

The machine's presence has been growing throughout Europe since its launch about three years ago and A1 Concepts is now planning on opening a U.S. headquarters in the Atlanta area in the third quarter. Machine distribution is expected to follow at a brisk pace, with national companies already expressing interest in installation.

PizzaMarketplace talked with A1 Concepts' CEO Ronald Rammers about the machine's debut in the U.S., where pizza competition is certainly not lacking.

PizzaMarketplace: How does the machine create fresh pizzas for every order?

Ronald Rammers: The machine contains a specially developed bag of flour and a bag of mineral water. Every time you order a pizza, the machine will start making the dough, then shape it into a crust, and top it with organic tomato sauce. Next, one of the toppings is placed on top and the pizza is ready for the oven.

PizzaMarketplace: How is the pizza able to cook so fast?

Ronald Rammers: In just 2.5 minutes after you've ordered, a fresh and hot pizza is ready to eat. This is (because of) an infra-red oven.

PizzaMarketplace: What toppings are available and how does the machine remain stocked?

Ronald Rammers: Each pizza machine is connected to the Internet to control stock. If necessary, besides the standard services, the operator will (re-stock). Each pizza machine contains ingredients for 200 pizzas.

We have our own facilities where we produce the toppings and it is possible to create any kind of pizza – meat, fish, vegetarian, any kind. We also receive requests for kosher pizzas and pizzas that meet the requirements for Muslims. All options are open. Each machine offers four different pizzas.

PizzaMarketplace: What will the pizzas retail for?

Ronald Rammers: The suggested retail price for a 27-centimeter (about 10.5-inch) pizza is $5.95. But it is possible to charge different prices at special locations. A large theme park in Florida wants the pizza machines in their location. This way, they can offer the same quality of pizzas all day and they will likely charge more.

PizzaMarketplace: Where are you planning on installing Let's Pizza once it comes to the U.S.?

Ronald Rammers: You will find Let's Pizza at malls, airports, hospitals, restaurants, hotels, supermarkets, universities, gas stations, bus stations, etc.

PizzaMarketplace: Will the machines be operated by corporate, franchisees or both?

Ronald Rammers: We will offer local operators the responsibility to be in charge of one or more machines. There are also companies – national companies – that want to do the entire operation.

PizzaMarketplace: Will Let's Pizza directly try to compete with local or national pizza operations? Do you anticipate any cannibalization of these existing players?

Ronald Rammers: We don't have the intention to become the competition of the existing players. But once people discover the quality of the pizza and the convenience and, indeed, the speed factor, we expect to have competition in our favor.

Let's Pizza is a huge success in Europe and especially in Italy. That was proof for us that we have a very good pizza.

Check out a video on how Let's Pizza works here. More information is available by emailing info@a1concepts.nl.

Read more about franchising and growth

Related Content

User Comments – Give us your opinion!
  • nancy wikstrom
    58190679
    please advise me how to get in touch with suppliers of the "LETS PIZZA"MACHINES. we are very interested in product..
  • Alicia Kelso
    57946656
    Thanks for reading, Nancy. More information is available by emailing info@a1concepts.nl. Please let me know if you need anything else.

    Alicia Kelso
    Editor
    PizzaMarketplace.com
  • Steve Gill
    57595616
    Alicia, have you tried that email address. I did over a week ago and have not heard anything back. Maybe the address is incorrect.
  • Steve Gill
    57595260
    Don't put the period behind the "nl" and it works....
  • Jack Wallace
    42644496
    Will you be manufacturing these machines inthe USA ? If so, where, and who do I contact to become a USA supplier to your very unique company ?
    Jack Wallace
    Sr. Application Engineer
    Bodine Electric Co
    847-999-1216
    jack.wallace@bodine-electric.com
    www.bodine-electric.com
  • Les Ehrsam
    37311069
    Need to update the video for the American market. The English voice over is obvious and the terminology is European.
  • david herskowitz
    31073134
    The email address does not seem to work when I remove the dot before the nl and with it I don't recieve a reply does anyone know how I can reach the company? David Herskowitz Davidcherskowitz@gmail.com
  • Roberta Grafenwallenfang
    27599077
    i AM VERY INRTERESTED IN THIS FOR MY BUSINESS PLEASE SEND MORE DETAILS AND THE COST OF YOIUR MACHINE TO popshasta123@yahoo.com
  • Kenneth Walton
    22595969
    Yes I am very interested in getting one as well my contact information: kennethwalton8731@yahoo.com you reach me there. Very interested in the new pizza machine.
  • Michael See
    21832970
    Im also interested in this. Please email me at kazbo2008@gmail.com
  • Trent NaPatalung
    21721979
    I am very interested in let's pizza if you could please contact me more detail at. tm.napatalung@gmail.com
  • Colin Glick
    21701666
    I am very interested. I'm look to own 5+ on campuses worldwide! Let me know how to get this rolling! Reply at colin.glick@gmail.com Colin Glick Movie theater manager Mechanical engineer Business management Future owner of 'let's pizzas' on campuses
  • Vincent Lorta
    21577323
    It's not an email it's a website - a1concepts.nl
  • Daniel hirt
    21110206
    How do I get involved ? I think this would be a Awesome Chance for me to do better in my life . I would like to be the guy that puts one of these next to every Red box or movie Dispenser in Neighborhoods around where I live .. Genius Idea Guys Please Give me Details .. Thank you contact Daniel at playstationrockstar@comcast.net
  • Peerasak Chanchaiwittaya
    21049654
    How do Let's Pizza vending machines in the U.S.?
  • Peerasak Chanchaiwittaya
    21049557
    How do Let's Pizza vending machines in the U.S.?
  • maha hallak
    21020952
    I am very interested in let's pizza if you could please contact me more detail at hallak799@yahoo.com
  • Alexis Torres
    16841356
    Greetings I would like more information regard lets pizza . ( price, shipping, follow up on inventory etc.) i want to start putting machines in Puerto Rico , please send me information to alexis@madeinpr.tv Thanks Alexis Torres
  • Alexis Torres
    16841350
    Greetings I would like more information regard lets pizza . ( price, shipping, follow up on inventory etc.) i want to start putting machines in Puerto Rico , please send me information to alexis@madeinpr.tv Thanks Alexis Torres
  • Monika Bastyte-Gile
    12357503
    i would like to buy it!please email me the price for this quipment to grandchanceltd@gmail.com
  • Monika Bastyte-Gile
    12355069
    i would like to buy it!please email me the price for this quipment to grandchanceltd@gmail.com
  • ravindra patel
    12167723
    please advise me how to get in touch with suppliers of the "LETS PIZZA"MACHINES. we are very interested in product.. please me an info ravipatel1978@yahoo.com
  • sigma jhon
    10783949
    All of these cultures, or subcultures, possess rituals, discourse conventions, meeting grounds, et cetera. As a result, any artifact, object, or text, offers a glimpse or imprint of the culture in which it was produced and circulated. igi game pc games free download free download games for pc
  • Premier House
    8058246
    I would like to be the guy that puts one of these next to every Red box or movie Dispenser in Neighborhoods around where I live .. Genius Idea Guys Please Give me Details . buy facebook likes
  • Premier House
    8058241
  • Teppo Testaaja
    7022569
    "Let's Pizza is a huge success in Europe" Funny, I have never heard of this overpriced machine and I'm living in Sweden. Please, when writing stories from U.S. perspective keep in mind that Europe is culturally a very very diversified place and comments like that just sound silly since it clearly can not be true. Anyway, hope we get it soon here! :P
  • Sean Roberts
    5811339
    I would like information on this product, and contact information for the next step.
  • Rakesh Kumar Rrra
    5691568
    I am very interested in product..Im also interested in this. Please email me at rakeshkumar.arra@gmail.com
  • neil patel
    5668948
    Hello I am really interested in this product and would love to bring this product in my area. I'm already in the food business. Please email me more info on this I would love to start this asap. Neil Patel my email is nap236@hotmail.com
  • Kathleen Braun
    5603366
    Ready to help you break open in California, Florida and NY. Able to move quickly. Please contact. kbraunarrow@gmail.com
  • Joe Castelao
    5442962
    Hello, My name is Joe Castelao, I live in the Los Angeles area in California, US. I am very Interested in a Let's Pizza Franchise. I would Like to have more information on a franchise. My email address: f16jc@aol.com or cell Number: 310-350-1320. Thank you and Iam Looking forward in hearing back from you. Joe Castelao
  • sigma jhon
    3707492
    The email address does not seem to work when I remove the dot before the nl and with it I don't recieve a reply does anyone know how I can reach the company. free pc games download
  • sigma jhon
    3526230
    Will you be manufacturing these machines inthe USA ? If so, where, and who do I contact to become a USA supplier to your very unique compan worldFreePC Games god of war game free download
  • sigma jhon
    3485297
    I have never heard of this overpriced machine and I'm living in Sweden. Please, when writing stories from U.S. perspective keep in mind that Europe is culturally a very very diversified place and comments like that just sound silly since it clearly can not be true. Gold Bullion
  • sigma jhon
    3473001
    I would like to be the guy that puts one of these next to every Red box or movie Dispenser in Neighborhoods around where I live .. Genius Idea Guys Please Give me Details bucks day fishing charters
  • sigma jhon
    3401128
    I remembered well the circumstance again racy beak you had provided me. I long I could anoint you galore for that job well effete that smooth my guru was impressed near your cede. mehr Infos
  • sigma jhon
    3385770
    Excellent article. I became verifying continuously this website that i’m inspired! Worthwhile information precisely the remainder of the part My partner and i contend with such details considerably. gold bullion wealth
  • jimmy lee
    3321155
    I would like know more information regard lets pizza . ( price, shipping, follow up on inventory etc.) i am in malaysia , please send me information to jimmy@innochamp.com.my
  • sigma jhon
    3312599
    The email address does not seem to work when I remove the dot before the nl and with it I don't recieve a reply does anyone know how I can reach the company https://www.rebelmouse.com/makewomenwantyoureview/
  • sigma jhon
    3194267
    Well, I am so excited that I have located your post because I have been searching for some information on this for almost three hours ! You’ve helped me a lot indeed and by scaning this post I have found many new and useful info about this subjec houston used cars
  • sigma jhon
    3186077
    We only feature to our visitors safe, trustworthy and established online casinos that are available to UK residents and hold a valid gambling license in either the UK or an approved jurisdiction on the White Snapchat usernames
  • Steve Gill
    3074513
    Hey folks I receive emails every time someone comments on this company and how they would like to get one of these Pizza machines in their area. Sadly, I have been in contact with the company that is suppose to be the distributor for the USA for almost 2 years and they have yet to produce a machine. I have spoken to a couple of them but it went no where. Ronald Rammers sold the rights to a company called smart4retail in Miami, Florida. They are actually from Chile and have a store front in Miami. They did have a machine on display in Miami, but that is about as far as it as gone. They have recently taken down there website, I don't know what their future is but I know I have moved on to other business ventures. Sorry for the bad news.
  • sigma jhon
    2433305
    The email address does not seem to work when I remove the dot before the nl and with it I don't recieve a reply does anyone know how I can reach the company sports games
  • pinky 88
    2384271
    All of these cultures, or subcultures, possess rituals, discourse conventions, meeting grounds, et cetera. As a result, any artifact, object, or text, offers a glimpse or imprint of the culture in which it was produced and circulated. igi game bubblegum casting reviews
  • pinky 88
    2384270
    All of these cultures, or subcultures, possess rituals, discourse conventions, meeting grounds, et cetera. As a result, any artifact, object, or text, offers a glimpse or imprint of the culture in which it was produced and circulated. igi game bubblegum casting reviews
  • Steve Gill
    1858505
    Hey Sigma John, did you read my comments about Lets Pizza not being able to perform and deliver the Pizza machines. They have their heads up their butt and can't get it done. So stop wasting your time...
  • david herskowitz
    1810659
    Steve Gill can you email me the info for their Miami office etc. ... im going to be there anyways in a few weeks so if Im not to busy I would swing by and just give it one more shot before I give up lol Davidcherskowitz@gmail.com Thanks!!
  • Steve Gill
    1690469
    David, I'll tell you what I know. A company called Smart4Retail, LLC was suppose to bring the machines to the US. I started talking to them about 18 months ago, I think they have one on display in Miami, but I don't have the address anymore because their website is no longer hosted. If you check the Miami license office they can probably give you the location and you can go by and see if they are still in business. They are actually from Chile and their English is not that great. So if you speak spanish your better off. Here is a website to Florida Secretary of State. It has the address of the business and home/office address of the manager. Try both locations and see if you can find him or the business. Email me on my personal account and let me know what you find. oldblu68@gmail.com http://search.sunbiz.org/Inquiry/CorporationSearch/SearchResultDetail/EntityName/flal-l11000011350-09958f95-992c-4b7b-84c1-9956827abaca/smart4retail/Page1
  • Ruth J Burt
    1646969
    Just want to say I definitely see the content of this I tried to find today. This brief article is directly at the time. Thanks for your time to write and also to see him. This could be one of the best pieces I have had for a long time. http://www.ghdownload.com/update-my-drivers-9-0-download/
  • Ruth J Burt
    1646876
    The website and wanted to state that We have truly cherished studying your website threads. Every tactics I'll be checking to your feed so the imagine you posting once again soon. http://www.ghdownload.com/update-my-drivers-9-0-download/
  • premiersh House
    1238255
    Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards is bubblegum casting legitimate
  • premiersh House
    1238239
    Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards is bubblegum casting legitimate
  • sigma jhon
    292242
    The email address does not seem to work when I remove the dot before the nl and with it I don't recieve a reply does anyone know how I can reach the company gta punjab download
Products & Services

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

PeopleMatter HIRE™

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Nationwide Criminal Records

http://global.networldalliance.com/new/images/products/Criminal_Search_iix.gif

1427/Nationwide-Criminal-Records

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.