Pizza Hut is the latest company in the United Kingdom to partner with The Giving Card, which gives customers who sign up the ability to receive discounts on meals while donating to a charity of their choice.

Customers buy the card online and select a charity to donate 10 British pounds (about $15.65) to from their annual subscription. As soon as the card arrives in the mail, members can check online or through the mobile app for new deals year-round.

Papa John's also is a partner member of The Giving Card, which raises money for the biggest charities in the UK.

Read more about cause marketing.

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