Schwan's Consumer Brands Inc.'s Tony's Pizza is embarking on a summer mobile tour that brings the brand directly to cities in the Midwest in June.

"Our new square shape delivers more delicious original crust pizza in every box and we're showcasing that value, convenience and sense of fun with the campaign," said Rhonda Ihrke, brand director for Tony's Pizza.

The "Behold the Power of the Square" campaign includes visits from the Tony's Pizza 2012 Nissan Cube, local radio station promotions and a national sweepstakes to win a 2012 Nissan Cube.

The Tony's Pizza Cube will visit local grocery stores, farmer's markets and high-traffic areas in each city. Consumers who visit can play carnival-style games, win prizes and receive coupons. Tony's Pizza samples also will be available in some locations. The campaign is being produced by BCX, a division of Brand Connections, a marketing and media agency, along with Cannonball advertising.

To share the "Power of the Square" with a broader market, Tony's Pizza launched a national sweepstakes online and on Facebook, "Score the Square," with a chance to take home a brand new 2012 Nissan Cube. The Tony's Pizza team will encourage visitors at the local events to sign up online via a QR code on the Cube or by using the Tony's Pizza iPads on site.

Remaining Tony's Pizza "Behold the Power of the Square" tour stops:

  • Kansas City, Mo., June 19, 20
  • Des Moines, Iowa, June 22, 23, 25
  • Omaha, Neb., June 29, 30

Read more about marketing and branding campaigns.

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