Rosati's Pizza's head chef, Joe Fiore, is challenging the brand's Facebook fans to create and name an original pizza in honor of National Pizza Month in October.

Those who create an original "My Rosati's Pizza" can upload a picture of their creation to the page, then solicit votes for their entry. Fans can share their entry with friends and family for easier access.

Each week, the contestant with the most votes will be entered into a grand prize pool.

The weekly winners with the most votes in October will have their original pizza creation and name on the Rosati's menu permanently.

Chicago-based Rosati's was established in 1964. The Rosati's franchise operates 170 stores in 10 states and is expanding.

Read more about social media campaigns.

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