CiCi's Pizza kicks off its "Race for the CiCi's Cup" promotion, featuring a limited edition Coca-Cola Racing Family beverage cup and dine-in and to-go specials.

Through Oct. 14, guests can enjoy "$5 Faves" each Monday through Thursday. During Happy Hour from 2-4 p.m., an adult buffet is $5, including a regular drink. Guests also can take home a large, one-topping to-go pizza for $5 anytime Monday through Thursday.

The 32-ounce limited edition Coca-Cola Racing Family cup will be available every day with the purchase of a large beverage. The cup has a QR code linking to exclusive videos of the Coca-Cola Racing Family.

"It's racing season, and we decided to have some fun with it and partner with the Coca-Cola Racing Family to offer our guests, many of whom are racing fans, yet another reason to come in and enjoy CiCi's custom buffet and family atmosphere," said Nancy Hampton, CiCi's Pizza chief marketing officer. "Our $5 Faves make it super affordable for families to enjoy a great meal together."

On Sept. 6, participating CiCi's location will host a one-day Race for the CiCi's Cup guest appreciation event with special $2.99 pricing on its endless buffet featuring pizza, pasta, salad, soup and dessert.

Read more about marketing and promotions.

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