Tech entrepreneur Mark Cuban has invested an undisclosed amount in Calgary, Canada-based eThor, the company has announced.

"Over the next few years we are going to see a major shift in the way the world finds and pays for products," Cuban said. "eThor has a breakthrough technology that is going to transform the way the world shops. I'm excited to be involved and help push eThor forward."

Cuban’s investment will help eThor expand its hold on the $1.3 trillion online-to-offline commerce industry by growing the reach of the company’s point of sale (POS) integration platform.

This two-way communication platform bridges retail POS systems and user devices, tackling the problem of POS integration by creating a common data language that enables consumer applications to connect and speak with any integrated POS system.

"We couldn’t be happier to have Mark as an investor," said eThor CEO, Gary Ziegler. "It goes without saying that having someone of Mark’s caliber and proven track record involved in our company is not only very exciting, but also great validation that eThor is well on its way to success."

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