Domino's Pizza is offering 50 percent off on all pizzas ordered online at menu price this week.

Beginning today, a national advertising campaign highlights how the pizza options will seem endless when customers order from Domino's.

"One of the greatest things about a Domino's pizza is that it is customizable. There are more than 34 million ways to make a single pizza delicious," said Russell Weiner, Domino's Pizza chief marketing officer. "This week, customers can feel free to be creative in their choice of pizza toppings or order longtime favorites at a great price."

The deal is only available through Domino's digital ordering channels – online ordering at dominos.com, mobile ordering and the iPhone, Android and Kindle Fire apps – and continues all week at participating stores, through Aug. 12.

This limited time offer applies to the pizza portion of orders only. Customers will be able to use the code "50off" at checkout to receive the offer.

Read more about online and mobile initiatives.

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