Pizza Hut Pakistan has removed its Ramadan promotion, claiming it wants to "reduce gluttony."
The move has caused anger among the chain's customers expecting a deal on an all-you-can-eat meal after a day of fasting.
According to the Calgary Herald, the Ramadan Fiesta has been held for numerous years throughout the country's 44 Pizza Hut units. But the $10 deal was considered unsustainable by industry analysts.
Fans have expressed their anger through Pizza Hut Pakistan's social media channels.
Marya Khan, the chain's head of marketing, said the new offer was more consistent with the spiritual side of Ramadan.
"The former all-you-can-eat format served as an unrestrained invitation to gluttony and waste, colliding with the very spirit of Ramadan," she said.
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