eThor, a global point of sale (POS) integration platform, has announced a partnership with Papa Murphy's Canada.

"eThor's approach to promoting and driving online and mobile sales is by far the most innovative we've seen anywhere in the marketplace" said Milo Buckingham, director of Marketing for Papa Murphy's Canada. "With eThor's new technology, we believe we will be able to drive a tremendous amount of business to our restaurants through online and mobile channels."

Through this partnership, eThor will close the loop on the chain's online to offline commerce, connecting the brick and mortar stores to the digital world with its one-stop marketing dashboard and 360° analytics.

eThor's platform will allow Papa Murphy's to seamlessly market the brand online by integrating and automating all the digital tools currently on the marketplace – social media, email, online ordering and more – while collecting and compiling metrics and data to continually customize and enhance the customer experience. All of eThor's tools will be fully integrated with the Papa Murphy's POS system and available to every store across Canada.

"We are extremely excited to be working with Papa Murphy's" said Gary Ziegler, eThor's CEO. "They are the world's preeminent 'take-n-bake' pizza concept, and it's great validation for us that a chain of their size and stature have chosen us as their partner."

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