Papa Gino's Inc. completed a rollout of SpeedLine point of sale software at its Papa Gino's Pizza and D'Angelo Grilled Sandwiches restaurant locations.

"A key objective of the POS upgrade was to enrich our business intelligence infrastructure, gaining access to key pieces of data not previously available," said Papa Gino's CIO Paul Valle.

The new store POS software connects with all the company's existing head office systems, nine external systems, and SpeedLink Enterprise at Papa Gino's headquarters, automating many tasks and feeding a data warehouse and business intelligence engine.

"The new point of sale systems in the restaurants now populate a master guest database that gives us valuable insight into guest demographics, peer groups, purchase and promotional preferences, and more," Valle adds. "This initiative was a key component of a CRM strategy to deliver distinctive customer service through detailed guest intelligence.

In addition to providing transaction-level detail to the company's financial management and BI systems above store, with the new infrastructure complete, the SpeedLine POS systems in the stores provide a seamless integration at the point of sale with the chain's loyalty, web ordering, payment, gift and customer satisfaction survey systems. They also connect with the Papa Gino's primary supplier for automated purchasing and receiving.

"The planning and custom work to connect all these systems was extensive," said SpeedLine president John de Wolde. "We look forward to working with Papa Gino's to support their ongoing operations and information strategy."

In February, the company wrapped up the first phase of the rollout, with SpeedLine POS systems installed in 113 D'Angelo locations. When the company resumed the rollout, it continued replacing the POS software and upgrading hardware in 10 Papa Gino's locations every week.

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