PizzaMarketplace.com Top 100 Movers & Shakers, No. 61: LaRosa's Pizzeria, Cincinnati
For more than 50 years, LaRosa's Pizzeria, established in Cincinnati, has been in business and has spread quickly. There are now 65 locations found throughout Cincinnati, Dayton, Northern Kentucky and Southeast Indiana. In the early 1980s, LaRosa's started making delivery orders. In 1991 it created the "One Number" concept, which directs calls into a guest service center. Instead of hearing a noisy, busy environment, customers speak with a representative who can quickly and accurately place their orders. In 2003, LaRosa's made online ordering possible for customers. In 2005, it partnered with Cincinnati's Bell wireless division and tried mobile couponing, sending special offers via text message to Bell customers. LaRosa's supports its local community by sponsoring school activities, amateur sports teams and more.
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