PizzaRev, a Los Angeles-based artisanal pizza concept, has opened its new Studio City restaurant location along Ventura Boulevard's "Restaurant Row."

At PizzaRev, guests can create their own custom pizza from the more than 30 available toppings for $7.95. The pizzas are cooked in an open-flame, stone-hearth oven, where temperatures exceed 900 degrees, and are served in under 3 minutes.

PizzaRev opened its "test kitchen" earlier this year in Northridge, Calif., to gauge consumer interest and tweak the business model. The positive response encouraged co-owners Irv Zuckerman and Rodney Eckerman to open new locations across Southern California.

A third PizzaRev will open in Woodland Hills in November.

"By opening first in Northridge, we chose to fly under the radar a bit to perfect our model. Our guests in Northridge have appreciated our efforts, and we are humbled by their kind comments and reviews making us one of the highest-rated pizza restaurants in all of L.A.," Zuckerman said.

PizzaRev in Studio City will offer a variety of seasonal delicacies, a "Craft Your Own" entrée salad and an optional "Pizza in a Bowl" pizza-crust bed.

"Studio City is a wonderfully vibrant part of Los Angeles, with a growing reputation as a dining destination, and we are thrilled to bring our unique pizza concept to this community," Eckerman said.

Read more about franchising and growth.

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