Perka has added new social media promotion features to its mobile marketing and loyalty platform. The objective is to make it easier for merchants to engage customers on Facebook and Twitter, and ultimately bring them back into the restaurant more frequently.

As part of the social media promotion, operators can add special offers to reward customers who "like" or follow the brand. Perka also generates sharable coupon web-links that merchants can post and customers can share with friends. Timely messages, offers and incentives sent to customers' mobile phones can engage them when they aren't in the store.

Also, regular customers can now share Facebook updates when they visit or earn a perk at a restaurant. Each posting promotes the loyalty program to more potential new customers.

"Small business owners rarely have enough time or expertise to cultivate a social media presence that benefits the bottom line," said Alan Chung, CEO of Perka. "Our goal is to make it easy for local merchants to build an online presence that not only engages current customers, but drives new business as well."

Read more about social media initiatives.

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