Domino's Pizza expects to open its milestone 10,000 restaurant this week after celebrating store number 9,999 today in Carlsbad, Calif.

The Carlsbad unit features Domino's new "pizza theater" image, and will serve the company's new handmade pan pizza launched earlier this week.

Domino's will invite customers and visitors to select one of 999 boxes at the store today. Inside each box will be a certificate for a free food product and some customers may find a certificate for a year's worth of free pizza.

To celebrate the milestone, all stores in the San Diego market will be giving away free handmade pan pizzas to the first 99 carryout customers who visit those locations today. Domino's will also be making a donation of $9,999 to Rady Children's Hospital of San Diego.

The "Pizza Theater" design features employees' pizza-making efforts at the front of the store with an open area for viewing, as well as a comfortable lobby, seating for in-store dining, and the ability to order from an in-store kiosk and track carryout orders electronically.

The store design was created by Chute Gerdeman, an award-winning design firm based in Columbus, Ohio.

The "Pizza Theater" design concept is complemented by Domino's new, single-tile logo, which will begin appearing on Domino's national advertising beginning Oct. 1.

"This is an exciting milestone for all of us here at Domino's Pizza," said Scott Hinshaw, Domino's executive vice president – Franchise Operations. "We could not be more proud of the dedication and hard work put in over the past 52 years to get to this point. I believe this new store marks the start of the next chapter in the storied growth of our brand here in the U.S."

Domino's Pizza will be represented by franchise owners Dan Hosseini and Shane Casey (who also opened Domino's stores 9,997 and 9,998 this week) along with Hinshaw and Jim Stansik, executive vice president of Franchise Relations.

Read more about franchising and growth.

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