Social media isn't just for outbound marketing anymore. When every online review is seen by at least 150 other potential guests, restaurant operators must have a solid strategy in place to increase positive reviews. Buried in the mounds of social reviews about a business is also real-time data operators can use to improve customer experience and increase guest return and spend.
A free webinar, "What Winning Brands Do with Online Reviews," hosted by FastCasual.com, will teach operators how leading brands use statistics, analytics, and data gathered from the Web to improve operations, reward staff and increase traffic.
All it takes is knowing where your organization fits in to the Social Market Intelligence Maturity Scale, said Susan Ganeshan CMO of newBrandAnalytics, the company sponsoring the webinar.
Specifically, attendees will learn how to:
- Recover lost guests and reward fans.
- Motivate staff and improve manager performance.
- Define new dishes and fix recipe issues.
- Identify faulty equipment or cleanliness issues.
- Benchmark their performance against competitors.
Barton Phillips, EVP of Sales for newBrandAnalytics, also will share his experiences during the webinar.
Read more about social media.