Pizza Hut has launched a presidential election-themed marketing campaign called The Pizza Party.

According to PR Week, the chain launched the campaign to reach its consumers through a topical subject.

Doug Terfehr, director of PR at Pizza Hut, told the publication that the company looks at the calendar for topical opportunities throughout the year that consumers can relate to.

The Pizza Party, via PizzaHut.com/PizzaParty, was created by TracyLocke, and includes a free order of Stuffed Pizza Rollers to anyone who enrolls.

Read more about marketing, branding and promotions.

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