California-based RedBrick Pizza co-founders Lynn and Jim Minidis have announced that the chain will limit serving sizes to 16-ounce cups on all fountain drinks served in its RBP cafes.
"Serving 'super-sized' soft drinks can result in excessive sugar consumption which contributes to diabetes, obesity, hypertension, premature aging and heart disease," Jim Minidis said. "We're in good company with our decision. New York City Mayor Michael Bloomberg recently had the City Board of Health pass limits on soft drinks which mirror the Red Brick decision."
With a goal of fighting childhood obesity, Red Brick has also added more natural and organic beverages to its menu. These include fruit juices with no artificial ingredients and triple-filtered water.
September was officially proclaimed National Childhood Obesity Awareness Month by President Obama.
Read more about health and nutrition initiatives.