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NCR Corporation has introduced ConvenienceGo (C-Go), a mobile payment application for smartphones that can be store branded. The app allows convenience store shoppers to make purchases directly from their phones, including food and fuel.

The app was unveiled at this week's National Association of Convenience Stores (NACS) Show in Las Vegas.

Already in pilot at several convenience stores, C-Go meets shopper demands for fast mobile payment options and gives stores opportunities for targeted up selling and for providing targeted promotions and offers through integration with the NCR Advanced Marketing Solution (AMS).

By utilizing low-cost automatic clearing house (ACH) and gift card payment methods, C-Go also offers convenience stores lower transaction costs, according to a news release.

NCR is also unveiling the NCR SelfServ Checkout Express Convertible, which can operate in both self-checkout and assisted modes, depending on store traffic. The Express Convertible's small footprint is ideal for smaller convenience-store space and convenience store shoppers' smaller baskets. The device can stand alone or be lined up with several others to create a bank of convertible checkouts.

"The main thing shoppers want when they go to a convenience store is a quick shopping experience – some are in an out in as little as two minutes," said Jason Groff, director, petroleum and convenience retail at NCR. "NCR's mobile and self-checkout solutions allow convenience stores to get more customers in and out quickly, exceeding customer expectations for service, speed and convenience in a way that drives brand loyalty and repeat visits."

Also at the show, NCR is displaying its Pulse mobile app, which delivers actionable, real time information to a store owner or manager's smart phone or tablet when he or she is on- or off-site. Through dashboards and alerts, Pulse offers information on key operational measures.

Read more about mobile initiatives.

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