Yum! Brands' Irfan Mustafa, vice president and managing director of the Middle East, North Africa, Pakistan and Turkey business, has been recognized with the Pakistan Power 100 Award.

The award recognizes outstanding contributions made by Pakistani men and women on a local, national and international level.

"The entire Yum! community is proud of Irfan and this signature honor," said Micky Pant, CEO, Yum! Restaurants International. "Irfan is an excellent example of leadership within our company – from his ability to identify and grow future leaders, to his track record of business success and including his contributions toward the greater good of our global community – we couldn't be prouder of his continued achievements.

In receiving the recognition, Mustafa's charitable and philanthropic efforts were particularly heralded. For several years he has been actively involved in social and community-based projects that focus on the development of youth, education and poverty alleviation. Mustafa is especially passionate about reaching the Muslim youth in Pakistan, the Middle East and the U.S. to steer them away from violence, to compete in the world, to co-exist with those who have opposing values and views, and to elevate their stature as global citizens.

"As general manager of our business in the Middle East, North Africa, Pakistan and Turkey, Irfan has built a powerful team with excellent relationships with our franchise partners throughout the region. His strategic vision and skill in working with people has led to rapid growth in sales and new restaurants and established KFC and Pizza Hut as brand leaders across the region. Irfan also plays a key role in training and developing future leaders for Yum! across the world," Pant added.

In addition to his local philanthropic endeavors, Mustafa is a key supporter of Yum!'s World Hunger Relief program. Further, Mustafa extensively lectures as a guest speaker in and outside of Pakistan focusing on marketing and management lessons he's learned through his leadership role with Yum!.

As VP and managing drector, Mustafa is responsible for the operations and management of Yum!'s presence in the Middle East, North Africa, Pakistan and Turkey, which includes nearly 1,300 KFC and Pizza Hut restaurants.

The top 100 recipients out of a pool of 33,000 entrants were honored in a gala in London last month.

Read more about operations management.

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