Domino's delivery vehicle design winner named

Domino's and Local Motors, a Phoenix-based community-driven automobile designer and manufacturer, have chosen the winner of phase I of the "ultimate pizza delivery vehicle" competition, which was launched Aug. 13.

Phase I focused on vehicle design and ran from Aug. 13 to Sept. 23.

First place, "Domino's Pack," was designed by Anej Kostrevc, aka "Extreme," from Slovenia.

The Local Motors website describes the winning design as such:

"Pack is a small and agile pizza delivery vehicle, with all the functionalities that a modern pizza driver needs to get his delivery to customers in time. With its compact size and small engine it is able to easily maneuver through the city jungle. It is designed to be robust, safe and capable to overcome different weather and road conditions. It has multiple storage solutions to enable the driver a comfortable ride and easy access to everything he needs. Navigation system or maps are stored on the large touchscreen display and are easy to use. For the night deliveries the vehicle has an auxiliary light integrated in the right side mirror illuminating the surroundings. Sodas and salads are cooled via air conditioning in the side box next to driver or in the back drawer. Interior has multiple storage solutions to keep all required elements at hand."

Numerous comments lauded the car's design as well, with one poster saying it manages to "find the middle point between coolness and usefulness" and another claiming that it "speaks Domino's throughout."

The Pack went through 11 design revisions before the competition ended.

Finishing in 2nd through 10th place in Phase I were:

2. Xtreme Dominos Delivery Vehicle – XD2 by Phil Hall, aka IDXONE, from the U.S.

3. Pizza Hero by Pierre Gimgergues, aka Piero, from France

4. UDV ASAP by André Costa, aka LUDE, from Portugal

5. Domino's CUBE by Vasilatos Ianis, aka Vasilatos7777, from Romania

6. The Domino's DOMINATOR by Victor Garcia, aka Victor Garcia, from the U.S.

7. PIDEQ by Marius Flitar, aka FLITCH, from Romania

8. Codename: DomiGO by Sasank Gopinathan, aka Braunarsch, from India

9. Domino's Yummingbird by SIXTEN, aka Marc Senger, from the U.S.

10: One by MAUUU, aka MAUUU, from Italy

The top 10 entries were chosen by the community and then the order was determined by the Domino's Council after a significant amount of analysis. Every participant who had an entry validated in the competition has received the official Domino's UDV Competition Badge.

"The Local Motors Community of over 18,000 enthusiasts, established in the principles of open source and co-creation, generates vehicles of the future," said Jay Rogers, Local Motors CEO and co-founder, in the initial release. "We are excited to partner with Domino's Pizza to design a worldwide, game-changing delivery experience for its customers by co-creating the Ultimate Delivery Vehicle."

The competition includes five phases and will conclude in February 2013 with a prototype production of the new pizza delivery vehicle.

Remaining phases of the competition include:

  • Packaging: Oct. 30-Nov. 12
  • Interior: Nov. 27-Dec. 11
  • Surfacing: Jan. 8-Jan. 22, 2013
  • Rendering: Feb. 5-Feb. 19, 2013

Prize amounts vary per competition. In all, more than $50,000 in prize money will be awarded along with the opportunity to see the top designs in each competition through to prototype.

Russell Weiner, Domino's Pizza's chief marketing officer, said the company hopes the eventual prototype design is something that "truly revolutionizes the Domino's experience for everyone."

Read more about operations management.

Related Content

User Comments – Give us your opinion!
  • Diana Greazel
    I'm concerned that several of the other entries which, in my opinion, did a better job of meeting the design brief, were overlooked--not making it into the 'top ten;' and this makes me concerned about 'crowdsourcing' in general. It shouldn't necessarily be the dude with the most friends who wins, but instead just the best design. This should be chosen not by the Local Motors 'community,' but by the client--and I would think, by consulting somewhat with the drivers who will have to live with the winning design every day.
    While the winner is nicely drawn, compare it to this 'non finalist' entry for example:

    (Admittedly, that was my dad's entry, but still.)
    Now, which one do you think honestly best 'delivers' on this competition's stated design brief which includes: "... be a vehicle (that the delivery drivers) are excited to drive...inspire Domino's franchise owners to purchase the vehicle...
    ...drivers are not excited by the average fleet vehicle and don't want to be seen driving it. (But) This would all change for both the franchisee and the driver if the franchisee had a vehicle that drivers actually wanted to drive and be seen in...
    ...And most must look great!"

    In my opinion--and apparently many others, from reading other forums--the winner, and several of the top ten, either don’t meet federal safety guidelines, and are thereby unreproducible and thus irrelevant, or they don't meet the above stated brief, especially with regards to 'looks.' Not to mention size/safety.

    Of course I'm biased but--to me the winner looks like nothing more than a dressed up Yamaha Rhino from Outdoor World. For $20,000? No thank you.

    Check out all the other entries including those that 'didn't make it' into the top ten here:

    (Regarding my dad's entry...he's largely moved on, but I'm trying to encourage him to maybe make a few minor changes to it and then hit up Papa John's with it...there seems to me to be more 'car guys' over there that might 'get it.' After all, there's been 'cola wars;' So why not 'pizza car wars?') Your thoughts?
  • Song Kraut
    It is appropriate time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you few interesting things or advice. Perhaps you could write next articles referring to this article. I want to read more things about it! website check weblink
Products & Services

Business Performance Management


Distribution RFP’s & RFQ’s


PeopleMatter HIRE™


Remote Service | Content Management Service


HAND-PINCHED STYLE® Sausage and Beef Toppings


Advanced Wireless


Social Security Number (SSN) Verification






Facebook Ordering


Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.