Pizza 73, with 72 locations throughout Alberta, British Columbia, and Saskatchewan, has introduced a gluten-free menu featuring four new pizzas.

Available in a 10-inch crust, the line of gluten-free pizzas are made using a rice-based flour as the main ingredient and were launched in response to the dietary needs and trends expressed by customers. The four gluten-free offerings include cheese, pepperoni, Hawaiian (ham and pineapple) and veggie (fresh mushrooms, green peppers, red onions and Roma tomatoes), priced at $9.99 or $10.99 each.

"We're dedicated to offering a diverse menu selection to all customer groups," said Pat Finelli, chief marketing officer for Pizza 73/Pizza Pizza. "That includes people with celiac disease or related intolerance. A significant segment of the population has a sensitivity to gluten and often an entire household has to change its eating habits to adapt to someone suffering from gluten intolerance."

In making the gluten-free crust, Pizza 73 has implemented a series of procedures and controls to prevent product cross-contamination. In addition to having specific utensils for the product and preparation surfaces, the company has sent all store staff an updated training guide containing new product information, educational material about allergens, as well as cooking and sanitizing procedures to ensure maximum food safety.

The gluten line-up adds to Pizza 73's crust options, which includes traditional pan, super pan and whole-wheat multigrain dough recipes.

One in 133 Canadians are affected by an allergic intolerance to wheat or gluten.

Read more about food safety.

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