Topper's Franchise Company Inc. and Franchisees Keith and Emaan Toppazzini are lending their support to the annual Halloween Parade today at The Hospital for Sick Children (SickKids) in Toronto.

Organized by SickKids' Child Life Department, each sponsor is responsible for setting up a trick or treat station which is visited by patients, their siblings and family members. The Toppazzinis will hand out more than 300 treat bags put together by Topper's Pizza Franchise Company staff. Those children who aren't well enough to join the parade will have treats specially delivered to their hospital rooms.

"We are both thrilled and honoured to have this opportunity presented to us," said Keith Toppazzini, president and chief operating officer of Topper's Pizza Franchise Company, which owns the Topper's Pizza brand. "There is nothing more rewarding than helping a sick child forget about their illness, even for a few minutes."

SickKids is the company's "charity of choice" and fundraising efforts are ongoing throughout its Ontario-wide network of stores.

Read more about cause marketing.

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