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California Pizza Kitchen has brought back its holiday rewards program in which those who purchase $100 or more in CPK gift cards — plastic or electronic — will receive a $20 Rewards Card to use as a gift or toward their next visit.

The program runs through Dec. 31. All Rewards Cards must be registered at cpk.com and will be activated for use between Jan. 7 and March 3, 2013.

California Pizza Kitchen Electronic Gift Cards are available for purchase by visiting cpk.com or CPK's Facebook page. CPK eGift Cards can be assigned any dollar amount and are delivered instantaneously to the recipient's email address or mobile phone.

To redeem, guests show their printed email or phone with the gift card number to their server. California Pizza Kitchen eGift Cards can be customized with personal photos, text or voice messages and various celebratory themes to add the personal touch.

California Pizza Kitchen Gift Cards may be purchased inside any CPK full-service restaurant, online or via the brand's Facebook page in order to receive the $20 Rewards Card and can be used for dine-in, take-out or curbside service. Those who like CPK's Facebook page will be treated to additional gift card promotions throughout the holiday months.

Read more about marketing and promotions.

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