Domino's Pizza has launched a new Spanish-language ordering app for smartphones for its Hispanic consumers. With this update to its current app, Domino's currently covers more than 80 percent of smartphones.
The app, and its Spanish-language update, join the brand's mobile ordering lineup that features the English version for the Apple iPhone, Android phones and Amazon's Kindle Fire, along with a full-feature mobile ordering site at mobile.dominos.com.
The new app offers Spanish-speaking customers the ability to order from nearly every Domino's store in the U.S. through their smartphones.
"We are committed to making sure we're connecting with all our customers wherever they are," said Russell Weiner, Domino's Pizza chief marketing officer. "Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with."
Like the English version of the app, the Domino's Spanish-language app gives customers instant access to the full Domino's menu, as well as local and national coupons. Users can also search for the closest Domino's location, and can utilize the Pizza Tracker to follow the stages of their order.
Domino's digital orders, including mobile and online, now make up 30 percent of the company's sales.
The Domino's Spanish language app is available for free from the App Store on iPhone and iPod touch, at itunes.com/appstore or the Amazon Appstore and Google Play store on Android phones.
Read more about mobile initiatives.