Benbria, a mobile customer engagement company, has launched BlazeLoop CE (customer engagement) for the retail, hospitality, finance, banking and restaurant industries.

BlazeLoop provides a one-to-one connection between customers and staff, but is fundamentally different in style, speed, engagement and benefit from traditionally deployed feedback tools including surveys and website forms, Benbria CEO Andrea Baptiste, said in a company press release.

"Benbria helps businesses adapt quickly to a real-time world where on-the-spot feedback is necessary to improve daily business operations and customer relations," she said. "BlazeLoop captures customer feedback, so staff preemptively react to negative commentary before it is publicly socialized. This drives operational excellence by turning customers into native brand advocates built upon great customer experiences that turn into repeat business and referral opportunities."

Through a variety of mobile, online and in-store collection points – including Web app, SMS/text, email, mobile app or kiosk – BlazeLoop gives businesses a better understanding into the quality of the customer experience at the point-of-engagement, Baptiste said.

Using intuitive and interactive interfaces, BlazeLoop enables customers to conveniently provide on-the-spot feedback to businesses in a matter of seconds. Real-time notifications alert front-line managers of customer issues, enabling them to contact the customer straight away and privately resolve issues before customers have a chance to leave the site dissatisfied or socialize their experiences publicly via word-of-mouth and social media.

With an increasing number of consumers sharing their experiences on social media and other mobile channels, this feedback is not visible to the front-line managers who could use it to fix issues as they happen and better engage with their customers on-the-spot. By immediately acting on issues, businesses can win over at-risk customers, improve in-store conversion rates, reduce negative publicity and recognize an experience that surpassed what was expected.

Read more about mobile.

Related Content

User Comments – Give us your opinion!
Products & Services

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

FireFly Point-of-Sale

http://global.networldalliance.com/new/images/products/4282.png

4282/FireFly-Point-of-Sale

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.