For the second year, Domino's Pizza is marking Global Domino's Day, the company's largest one-day promotion. This year's event is Dec. 6, when 52 countries will offer 50 percent off menu-priced pizza via their Facebook pages.

Last year's inaugural event included 19 countries and more than 500,000 participants.

In the U.S., Domino's is extending the offer for an entire week starting today and running until Dec. 9. To get half off menu-priced pizza ordered online, customers can use the code 50OFF on dominos.com or on any of the company's digital ordering channels.

Then on Dec. 6, more than 90 percent of the Domino's stores in the world will participate in the promotion. New this year, customers will be able to participate via their mobile phones in select countries. Also, while the event is valid only for online pizza orders in most countries — including the U.S. — select countries that don't have online ordering will be offering the deal via the phone and in-store.

"We're thrilled to join all the Domino's fans around the world for our second Global Domino's Day," said Dennis Maloney, Domino's Pizza vice president of multimedia marketing. "And in the U.S., we get to celebrate all week with 50 percent off menu-priced online pizza orders."

Global Domino's Day kicks off for customers in New Zealand at 3 a.m. PST on Dec. 5 — and the party then circles the globe until it hits the U.S. starting at midnight PST on Dec. 6. The celebration wraps up that night at 11:59 p.m. PST. Domino's is encouraging fans to tweet about the event using #GlobalDominosDay.

Read more about marketing and promotions.

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