Getlowfees.com

Total consumer traffic through convenience stores was down 2.1 percent in the third quarter of 2012, versus the same quarter last year, according to research and advisory firm The NPD Group. NPD's convenience store market research reports that the traffic decline this quarter was largely driven by lower purchase frequency (5.9 visits per 30 days), but was also influenced by a slight decline in the overall reach of the channel (only 50.2 percent of consumers aged 16-plus).

The decline in third-quarter visits was typically more severe among major oil company-branded c-store chains (especially those more overly dependent upon gasoline), while small independent chains did slightly better, according to NPD's Convenience Store Monitor, which continually tracks the consumer purchasing behavior of more than 51,000 convenience store shoppers in the U.S.

Despite the decline, however, the average check in Q3 increased 2.5 percent. This increase did not appear to be driven by more items in the basket, but was instead likely due to a combination of higher prices, larger sizes, or changes in mix such as continued shift to higher ticket categories.

"The third quarter weakness in c-store traffic compared to year ago can likely be attributed to rising gasoline prices in the quarter and ongoing pressures from competitive channels such as grocery, drug, dollar and mass that are encroaching on the convenience shopping occasion," said David Portalatin, executive director of industry analysis for NPD's convenience store research. "In September gas prices nationally approached the $4 mark, which historically leads to diminishing share of wallet for in store purchases."

Read more about trends and statistics.

Related Content

User Comments – Give us your opinion!
Products & Services

Thr!ve Point-of-Sale

http://global.networldalliance.com/new/images/products/6811.png

6811/Thr-ve-Point-of-Sale

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Pepperoni

http://global.networldalliance.com/new/images/products/6787.png

6787/Pepperoni

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Business Performance Management

http://global.networldalliance.com/new/images/products/6413.png

6413/Business-Performance-Management

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.