Vestforbraending, a Danish energy company, recently created a campaign to raise awareness about waste reduction. The campaign included a popup pizzeria that produced pizzas based on energy consumption, according to PSFK.com.

Basically, the more energy community members saved, coupled with the increased social media participation, the more pizzas were made and served.

Vestforbraending offered tips on its website on how to save energy.

This video further displays the successful turnout at the popup pizzeria during the campaign:

Read more about sustainability efforts.

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