Getlowfees.com

Domino's Pizza outlets throughout Northern Ireland have been collecting spare change through rounded up orders to donate to the Northern Ireland Children's Hospice (NICH). The effort is facilitated through the Pennies Charity, headquartered in the United Kingdom.

Since October 2011, Domino's customers who have rounded up their online orders have raised £5000 (more than $8,000 U.S.) for the program.

The NICH cares for children and young people with life-limiting and life-threatening conditions. Care is provided across Northern Ireland.

In addition to the monetary donation, Danny Domino, the brand's mascot in the market, visited children at NICH and provided pizza for its staff.

"We are very grateful to our customers for donating their loose change. It is fantastic that in just over a year we have raised £5,000 for the NICH. I hope our customers will continue to be as generous over the coming year as their pennies really do make a difference to these children," said Amit Abhol, deputy operations manager for Domino's Northern Ireland.

Read more about cause marketing.

Related Content

User Comments – Give us your opinion!
Products & Services

HAND-PINCHED STYLE® Sausage and Beef Toppings

http://global.networldalliance.com/new/images/products/6785.png

6785/HAND-PINCHED-STYLE-Sausage-and-Beef-Toppings

Mexican-Style Meats

http://global.networldalliance.com/new/images/products/6795.png

6795/Mexican-Style-Meats

Sourcing

http://global.networldalliance.com/new/images/products/6407.png

6407/Sourcing

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

Customized Menu Board Content

http://global.networldalliance.com/new/images/products/6689.png

6689/Customized-Menu-Board-Content

Group Purchasing Services

http://global.networldalliance.com/new/images/products/6403.png

6403/Group-Purchasing-Services

See the latest in restaurant POS

http://global.networldalliance.com/new/images/products/1926.png

1926/See-the-latest-in-restaurant-POS

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.