Pizza Hut is inviting fans to upload videos of their best "Hut. Hut. Hut!" call, which could become part of the brand's first user-generated commercial to air on Feb. 3, right before the Super Bowl kicks off.
Fans are encouraged to upload their most creative, 15-second "Hut" calls to the video contest tab on the Pizza Hut Facebook fan page at Facebook.com/PizzaHut. The contest closes at 11:59 p.m. on Jan. 20.
In addition to possibly starring in the game day ad, fans have a chance to win $15,000 in total prizes.
"For decades, quarterbacks have been calling our name to start every play, now it's time for football fans across America to join in," said Kurt Kane, chief marketing officer, Pizza Hut. "Every game day starts with 'Hut,' on and off the field, and as the 'Hut' experts, we're inviting America to enter for a chance to have their best 'Hut. Hut. Hut!' call appear in one of our biggest, most exciting commercials of the year."
The top videos will be selected on originality, enthusiasm and dedication to their best quarterback cadence. Videos should feature live-action, real people saying the word "Hut!" to simulate the start of a football play.
"The day of the big game is our busiest time of the year and we plan to share in the excitement with our fans more than ever this season," Kane said.
In addition to submitting their videos via the Facebook app, Pizza Hut is encouraging fans to promote their videos on Twitter using the hashtag #HutHutHut. Pizza Hut has partnered with Zooppa, a crowd-sourcing and video content aggregator, to collect all consumer submissions.
Pizza Hut has also created a 60-second teaser spot for the campaign:
Read more about social media marketing.