Chuck E. Cheese's has launched a "Flat Chuck E." Pinterest contest that will award five winners a month's worth of family trips to the restaurant.

The blog, HolyJeansnMyFavoriteThings outlined the new contest, which runs through Feb. 12. The brand's Facebook page also introduced the contest today.

Guests who click on the contest image on Chuck E. Cheese's website will find a printable "Flat Chuck E." sheet that kids are asked to color, cut out and photograph "out on the town." They are then directed to pin their images to Ghada Vanderpool's Pinterest's page, pinterest.com/Ghada, where winners will be chosen on Feb. 15.

Chuck E. Cheese's website is also currently featuring a double value ticket promotion through March 31 for guests who play online games.

Chuck E. Cheese began ramping up its social media presence, including mom blogs and Pinterest, last year as it shifted marketing focus more toward parents.

Read more about social media efforts.

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