Getlowfees.com

Online ordering system provider ChowNow reported that it experienced a 300-percent jump in pizza orders during Super Bowl Sunday, Feb. 3. The trends were specifically analyzed in five markets — Los Angeles, Madison, Wisc., Chicago, Columbus, Ohio, and New York City.

Ordering trends within each city also emerged through game time ordering, including:

Los Angeles: Chicken is the most popular topping. Less than 10 percent of orders included pork products while a majority included more nontraditional toppings such as sun dried tomatoes, avocado and salad. Average order: $36.92.

Madison, Wisc.: Pepperoni is the favorite topping. More than half of all pizza orders included either pepperoni alone or alongside sausage. Average order: $30.40

Chicago: Perhaps surprisingly, the home of deep-dish pizza generated numerous orders of thin crust cheese and margarita pizzas during the Super Bowl, at nearly 25 percent of all orders. Chicagoans were also big with the side salad order, with 20 percent of orders including one or more. Calzone orders saw a big surge during the game as well, at 18 percent. Average order: $36.16.

Columbus, Ohio: Chicken wings were ordered alongside pizza 38 percent of the time. Additionally, Ohioans went big on dessert this year with 18 percent of orders including either a slice or a whole cheesecake. Average order: $32.93.

New York City: Orders this year included ingredients such as basil, raw tomatoes and fresh mozzarella. Individual pie orders were more popular in New York than anywhere else with 33 percent of orders comprising two or more individual pizzas. New York was also the only city to have a significant number of orders (10 percent) include bottled water. Average order: $32.04.

Read more about online ordering.

Related Content

User Comments – Give us your opinion!
Products & Services

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

Free Menu Board Media Player Promotion

http://global.networldalliance.com/new/images/products/6675.png

6675/Free-Menu-Board-Media-Player-Promotion

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Granbury Websites

http://global.networldalliance.com/new/images/products/6815.png

6815/Granbury-Websites

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Enterprise Solutions

http://global.networldalliance.com/new/images/products/4124.png

4124/Enterprise-Solutions

Social Security Number (SSN) Verification

http://global.networldalliance.com/new/images/products/SSN_employmentsearch.gif

1426/Social-Security-Number-SSN-Verification

Restaurant Sales Builder

http://global.networldalliance.com/new/images/products/4286.png

4286/Restaurant-Sales-Builder

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.