Pizza Hut's Eau de Pizza Hut, a new fragrance featuring notes of baked, hand-tossed dough, is now available in the U.S. for select fans. The perfume was originally introduced in December in Canada.

Pizza Hut's Valentine's Day campaign invites fans to tweet @PizzaHut using the hashtag #LastMinuteLovers with a plea to receive one of 24 daily, limited edition "Last Minute Lovers Packages" from the brand. Included in the package, consumers have the opportunity to receive one bottle of Eau de Pizza Hut and a $20 Pizza Hut gift card — which can be used to order a Lover's Pizza or the new Big Pizza Sliders. The promotion runs today through Feb. 13. Last Minute Lovers gift packages will be mailed to arrive on Valentine's Day.

"Valentine's Day gifts need to show your significant other how much they are appreciated, and our limited edition Lovers Packages are the perfect solution," said Kurt Kane, chief marketing officer, Pizza Hut. "Eau de Pizza Hut is one of the most sought-after and rarest of scents available. Our Big Pizza Sliders are the breakthrough pizza creation on everyone's must-have list and our Lover's line of pizzas contain some of our most popular items of all time."

Pizza Hut offers four Lover's Pizzas:

  • Ultimate Cheese Lover's: Covered in creamy Alfredo sauce and topped with cheeses.
  • Pepperoni Lover's: Layered with extra pepperoni plus extra cheese.
  • Meat Lover's: With pepperoni, ham, beef, bacon and sausage.
  • Veggie Lover's: With five veggies, including tomatoes, mushrooms, red onions, green peppers and black olives.

Read more about social media campaigns.

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