Franchise industry veteran Lynette McKee, CFE, announced today the launch of McKeeCo Services LLC, a franchising and development strategic advisory firm. McKeeCo Services will provide franchise consulting to foodservice, hospitality, retail and service brands seeking to grow or improve their system's performance.

Officially launched in November 2012, McKeeCo Services, an International Franchise Association (IFA) Supplier Forum member, offers its clients a wide range of services including strategic evaluation of mergers and acquisitions, franchise sales processes and franchisee recruitment marketing. McKeeCo Services also will assist companies with market development growth planning, as well as franchisee validation.

"Over my career, I've been fortunate to work with some of the franchise industry's most respected brands, and I'm excited to leverage this experience through the creation of McKeeCo Services," McKee said. "Since the firm's inception late last year, we've seen significant interest in our services and look forward to a strong 2013."

As CEO and managing partner, McKee serves as a strategic franchise and development advisor to various brands. She has more than two decades of experience working with companies including Dunkin' Brands, Burger King, Denny's, Checkers and the Metromedia Restaurant Group. McKee most recently served as the executive director of the National Restaurant Association Educational Foundation.

In 2011, she was awarded the Bonnie LeVine Award, granted to the top outstanding female executive in the franchise industry by the IFA. She has also earned accolades from the IFA's Women's Leadership Council, Women's Foodservice Forum and the Griffin Report.

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