Loyalty marketing company Front Flip is offering restaurants and retail shops across the country an upgraded mobile app and a more sophisticated customer loyalty database. The enhancements will allow businesses to more closely track and manage the success of their Front Flip loyalty program, said CEO and co-founder Sean Beckner.

They include:

  • Richer loyalty metrics that allow businesses to see how their Front Flip program is impacting visit frequency and customer spend;
  • Mobile gift automation so businesses can "set it and forget it" to reward their loyal customers;
  • Enhanced social features, including the ability to respond to social mentions on Facebook and Twitter with targeted mobile gifts; and
  • Enhanced mobile offer redemption that is simple and fraud-resistant.

Kansas City, Mo.-based Front Flip has also added five cities to its portfolio, so the app is now available to businesses located in Dallas, Denver, Minneapolis, Atlanta and Baltimore and Washington D.C.

The company's growth is being fueled by its January close of a $3.7 million Series B round of funding led by Jon Darbyshire of the Archer Foundation. Front Flip is using the funding to hire regional sales managers and to launch marketing and advertising campaigns to get the word out about the app, Beckner said.

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