You can't say Pizza Hut Canada's marketing team lacks creativity. First it introduced the brand's "dough-scented" perfume, which is now available in the U.S. And now the brand has released a new "sultry, humorous" R&B ballad titled "Lovers."

Pizza Hut Canada and its advertising agency, GRIP Limited, wanted to give back and thank their Facebook fans for "A year of affection and love."

They partnered with audio production house Pirate Toronto to create the song, which made its Facebook debut on Valentine's Day Thursday. Pizza Hut Canada is inviting fans to write their own lyrics for the chance to be featured in the "Lovers" remix.

Check out the new single:

Read more about marketing and promotions.

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