Video: Expert on Millennials shares tips on how to reach them

As Millennials are coming of age, restaurants must market a bit differently to reach these younger consumers. The group of young adults, those born between 1980 and 2000, have more expendable income than many other age groups and often spend that money eating out, said Jeff Fromm, executive vice president at Barkley in Kansas City, Mo., and co-author of "Marketing To Millennials: Reach The Largest and Most Influential Generation of Consumers Ever."

Motivating Millennials is easier than one might expect, Fromm said. These consumers simply want to create their own experiences and share what they did with their peers.

"If you give them something shareworthy, they're gonna spread the word about you, not because they love your brand but because of how it makes them feel about them. Shareworthy is all about 'me,'" he said.

Check out our interview with Fromm in NYC at the NRF's Big Show.

 

Wanna hear more from Fromm? He's keynoting at this year's Fast Casual Executive Summit Oct. 13-15 in New Orleans.

Read more about marketing.
Cover photo: Flickr

Related Content

User Comments – Give us your opinion!
Products & Services

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

iiX Custom Points Program

http://global.networldalliance.com/new/images/products/custompoints.gif

1423/iiX-Custom-Points-Program

Standard coffee

http://global.networldalliance.com/new/images/products/6963.png

6963/Standard-coffee

PeopleMatter HIREā„¢

http://global.networldalliance.com/new/images/products/4625.png

4625/PeopleMatter-HIRE

Call Center Ordering

http://global.networldalliance.com/new/images/products/5939.png

5939/Call-Center-Ordering

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Digital Menu Boards and ROI
Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.