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Domino's Pizza raised more than $3.5 million for the St. Jude Children's Research Hospital during its 2012 St. Jude Thanks and Giving campaign. This year's campaign brings Domino's total amount raised for St. Jude to more than $16 million since the partnership began in 2004.

"Domino's Pizza stores across the country rallied around this year's campaign to reach a new fundraising record for Domino's Pizza," said J. Patrick Doyle, Domino's Pizza president and chief executive officer. "I want to extend a heartfelt thanks to everyone — especially our customers, team members and franchise owners — who contributed during the campaign. Together we were able to raise much needed dollars to support the lifesaving work of St. Jude."

In addition to celebrating the 2012 fundraising record, St. Jude and Domino's Pizza recently unveiled the new Assessment and Triage Clinic delivered by Domino's, and celebrated the chain's commitment to raise $10 million in the next three years.

New for 2012, customers ordered the St. Jude Thanks and Giving Combo — a bundle that included a medium one-topping pizza, a one-topping Handmade Pan Pizza, a 16-piece order of Parmesan Bread Bites, a two-liter bottle of Coca-Cola and a $1 donation to St. Jude — for $19.99. Customers also had the option to text "PIZZA" to 50333 to donate $5 to St. Jude.

Read more about cause marketing.

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