Uncle Maddio's Pizza Joint opened new restaurant locations last week in Dunwoody, Ga., and Charlotte, N.C., raising the total number of open franchises to nine throughout the Southeast.

By the end of fall this year, 20 more restaurants will open, including locations in Florida, Georgia, South Carolina and Tennessee, and there will be 100 more stores in development.

Before doors opened at the Charlotte location Feb. 15, 300 people were in line to receive a free 9-inch pizza. The location gave away a total of 500 pizzas by 2 p.m. When the Dunwoody, restaurant opened Feb. 16, 120 people were in line for their chance to receive the signature "First 100" giveaway prize, which is free Uncle Maddio's pizza for a year for the first 100 customers.

Uncle Maddio's credits these turnouts to its social media marketing campaigns. The brand has an active presence on Facebook, Twitter, Pinterest, Google+, Yelp, Foursquare and Urbanspoon.

"We reach out daily to our audience through social media," said Cindy Wahl, Uncle Maddio's marketing director. "It's a way to connect with our customers on a deeper level, and it gives us confirmation that Uncle Maddio's resonates with today's culture of diners."

The brand's next openings will be in March in the Edgewood neighborhood of Atlanta, and at the University of South Carolina in Columbia, S.C.

Read more about franchising and growth.

Related Content

User Comments – Give us your opinion!
Products & Services

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Pizza POS Software

http://global.networldalliance.com/new/images/products/5937.png

5937/Pizza-POS-Software

POS health test: do a quick check

http://global.networldalliance.com/new/images/products/1288.png

1288/POS-health-test-do-a-quick-check

DriverSafe

http://global.networldalliance.com/new/images/products/keyboard_iix.gif

1424/DriverSafe

Leapfrog POS App

http://global.networldalliance.com/new/images/products/4559.png

4559/Leapfrog-POS-App

Self Serve iPad Ordering

http://global.networldalliance.com/new/images/products/5605.png

5605/Self-Serve-iPad-Ordering

Restaurant Digital Signage Advertising Network

http://global.networldalliance.com/new/images/products/6691.png

6691/Restaurant-Digital-Signage-Advertising-Network

Facebook Ordering

http://global.networldalliance.com/new/images/products/5935.png

5935/Facebook-Ordering

Dual Core Menu Board Media Player - $99

http://global.networldalliance.com/new/images/products/6677.png

6677/Dual-Core-Menu-Board-Media-Player-99

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Fast Casual Executive Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.