Five of SPIN! Neapolitan Pizza restaurants were forced to close last Thursday because of a blizzard that blew through Kansas City, Mo.

To make up for it, SPIN! offered more than 300,000 of its fans a "Crummy Weather Voucher." The vouchers were emailed and disseminated via social media channels on Friday and were good for 20-percent off on Friday only.

SPIN! has offered Crummy Weather Vouchers before, both for inclement winter weather and during summer heat waves.

Read more about marketing and promotions.

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