Papa John's is heavily investing in its Papa Rewards loyalty program in the United Kingdom, including through a new four-week "customer acquisition program" boosted by more TV advertising.

According to The Drum, the company will give away free pizzas to customers who order during designated periods for a two-week timeframe. Papa John's plans to give away about 250,000 pizzas.

To communicate its Papa Rewards program, the company will use national and regional TV spots, radio, outdoor and online advertising. The program went live in late January, with 110,000 customers signing up in the first month.

Read more about customer experience and loyalty programs.

Related Content

User Comments – Give us your opinion!
Products & Services

Online Ordering

http://global.networldalliance.com/new/images/products/4285.png

4285/Online-Ordering

Supply Chain Management

http://global.networldalliance.com/new/images/products/6405.png

6405/Supply-Chain-Management

Quad Core Menu Board Media Player - $199

http://global.networldalliance.com/new/images/products/6679.png

6679/Quad-Core-Menu-Board-Media-Player-199

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Operations Support

http://global.networldalliance.com/new/images/products/6409.png

6409/Operations-Support

PCI Compliance Services

http://global.networldalliance.com/new/images/products/4892.png

4892/PCI-Compliance-Services

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Luzianne iced tea

http://global.networldalliance.com/new/images/products/6957.png

6957/Luzianne-iced-tea

PeopleMatter LEARN™

http://global.networldalliance.com/new/images/products/4627.png

4627/PeopleMatter-LEARN

Remote Service | Content Management Service

http://global.networldalliance.com/new/images/products/6685.png

6685/Remote-Service-Content-Management-Service

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.