Papa John's is heavily investing in its Papa Rewards loyalty program in the United Kingdom, including through a new four-week "customer acquisition program" boosted by more TV advertising.

According to The Drum, the company will give away free pizzas to customers who order during designated periods for a two-week timeframe. Papa John's plans to give away about 250,000 pizzas.

To communicate its Papa Rewards program, the company will use national and regional TV spots, radio, outdoor and online advertising. The program went live in late January, with 110,000 customers signing up in the first month.

Read more about customer experience and loyalty programs.

Related Content

User Comments – Give us your opinion!

Features

News

Blogs

User Comments

Products & Services

DiamondTouch Point-of-Sale

http://global.networldalliance.com/new/images/products/4283.png

4283/DiamondTouch-Point-of-Sale

ARGO - Touch Screen

http://global.networldalliance.com/new/images/products/6017.png

6017/ARGO-Touch-Screen

DriverAdvisor Fleet Monitoring

http://global.networldalliance.com/new/images/products/DriverAdvisor_iix.gif

1425/DriverAdvisor-Fleet-Monitoring

MVR Reports

http://global.networldalliance.com/new/images/products/MVR_Report_iix.gif

1252/MVR-Reports

Online Ordering

http://global.networldalliance.com/new/images/products/5931.png

5931/Online-Ordering

PeopleMatter ENGAGE™

http://global.networldalliance.com/new/images/products/4630.png

4630/PeopleMatter-ENGAGE

Restaurant technology news, trends & best practices

http://global.networldalliance.com/new/images/products/5079.png

5079/Restaurant-technology-news-trends-best-practices

Solutions

http://global.networldalliance.com/new/images/products/4551.png

4551/Solutions

Hardware

http://global.networldalliance.com/new/images/products/4553.png

4553/Hardware

Put your menu in your customers' pocket

http://global.networldalliance.com/new/images/products/1293.png

1293/Put-your-menu-in-your-customers-pocket

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.