After raising $1.2 million from Google Ventures and Detroit Venture Partners to expand its customized music app for businesses, Roqbot this week announced major partnerships with Miller Lite and Lucky Strike, and also launched version 2.0, changing its name to Rockbot and adding a series of new social engagement features, accoring to the company.

Rockbot teamed up with Miller Lite this month to bring its social, mobile and branded music experience to South by Southwest, the annual music, film, and interactive conference and festival held in Austin, Texas.

"As the official beer sponsor of SXSW, we wanted to celebrate the intersection of music and technology," said Royce Wills of MillerCoors. "Rockbot has been an great way to associate our brand with music and engage both local drinkers and SXSW attendees with a Miller Lite experience."

At SXSW, Rockbot also partnered wit Samsung, Klout, Say Media, TechSet, Silicon Valley Bank, Goodwin Procter, and others to bring social music to parties across Austin.

Rockbot and Lucky Strike
Rockbot's latest customer is the bowling chain Lucky Strike Lanes, which deployed Rockbot to all 19 of its locations in major cities across the country to better engage customers.

"Rockbot has enabled Lucky Strike to develop and maintain an environment wherein our customers are engaged with the music experience and are therefore staying longer," said Steven Foster, owner and CEO of Lucky Strike. "We have found that the social media component has helped tremendously in getting our brand out there — we have customers not only sharing their check-ins at our locations but also sharing their music selections."

Rockbot, Version 2.0
In addition to new the customers, the company has launched Rockbot version 2.0 with a completely redesigned and rebranded product to reflect its growing consumer base across segments, such as bar/tavern, restaurant, retail and destination entertainment, said Rockbot CEO Garrett Dodge. The new 2.0 product is renamed Rockbot to express a more universal sentiment among users, and includes a new interface, color scheme and logo. More significant changes to the app include a series of new social engagement features to entertain customers, furthering Rockbot's position as the most disruptive and relevant new business music service for today's mobile and social world, Dodge said.

"We go out to restaurants, bars and other venues because we want an engaging, social experience — we enjoy being with our friends and discovering new entertainment together," he said. "Today's businesses know there is a better way to engage their customers than conventional music solutions that missed the social and mobile elements so vital to the Facebook generation."

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